Today marks the next chapter in Woopra’s journey – we’re joining forces with Appier, a public company that uses AI to power business decision-making.

Here are 11 examples of common, effective automation workflows.

CRM focuses on sales, while marketing automation focuses on marketing, with each targeting different areas of the buyer’s journey.

Product analytics involve post-purchase KPIs, while marketing analytics involve pre-purchase metrics. Learn about these and other differences between product vs marketing analytics.

A good marketing automation strategy can include email drip campaigns, automated ad retargeting, chatbots, and more.

With the right marketing automation, you can read on to find out what eight benefits you can see in your company today.

At its core, marketing analytics is the process of studying data to assess the performance of a marketing activity to reach an end goal.

Learn how to construct a B2B content marketing strategy that’ll set you apart from your competitors.

Make your forms easier, add site search, incorporate live chat, boost your site speed, and leverage better social proof.

Nine examples of ways big brands effectively build customer loyalty and increase retention that you can copy for your business.

We break down the types of marketing analytics and four popular tools you can use to make your marketing team more data-driven.

Customer churn analysis is a method you can use to measure and better understand your churn rate. Read on for how to do it successfully.