Web analytics is the practice of collecting, measuring, and reporting on data points collected across a web property with the intent of gaining insights to optimize for better results.

Product performance analytics should be a top priority for any online business in 2024. Keeping up with the competition now requires a data-driven approach, and product performance analytics is one of the most impactful ways you can capitalize on your business’s data to glean insights.

If you’re interested in increasing your website’s conversion rate, there’s no substitute for knowing your audience. It’s much easier to predict the behavior of people you understand.

Customer Journey Analytics is the process of analyzing the customer experience across every touchpoint in the user journey. Companies use...

Learn about customer analytics, how it works and how it breaks down to descriptive, predictive and prescriptive analytics.

Product Analytics is the process of analyzing how users interact with a product or service.